Marketing agency since 2016. Now specialized in AI.
Over 10 years of experience in digital. 500+ web projects completed. Business experience across multiple industries. Now we combine all that with AI to build marketing systems that work on their own.
The Baboon team in action
What makes us different from other agencies?
Many agencies build websites. Many talk about AI. We combine three things that few agencies have at once:
We understand business logic, not just technology
Most agencies do what the client asks. We ask FIRST: "Why do you want this? What problem are you solving? How do you measure success?" We have business experience across multiple industries - we know how real processes work, not just how a website looks nice.
Concrete examples:
- → We don't make "a clinic website". We build automated booking systems that save the receptionist 15 hours/week.
- → We don't run "Meta Ads campaigns". We build qualification funnels that eliminate 70% of bad leads before they reach your team.
- → We don't make "simple chatbots". We build AI agents that qualify, respond, and book automatically, 24/7.
Gabriel on stage at GoTech World 2024
10+ years of real technical experience
500+ web projects completed since 2016. Simple WordPress sites, complex e-commerce platforms, custom web applications, dashboards with API integrations. We've seen everything that can go wrong and learned to build things that last.
Web Development
WordPress, React, Vue, custom code. We choose the right technology for the project.
Design & UX
Design from scratch in Figma. No purchased templates.
Digital Marketing
Meta Ads, Google Ads, email marketing. With focus on ROI.
Integrations & APIs
CRMs, payment platforms, external tools. We connect everything.
The difference: Many agencies outsource everything or only use templates. We have an in-house team and build from scratch when needed.
Real AI specialization (not just talking about it)
Since ChatGPT exploded, all agencies "do AI". We've actually been building functional AI systems for clients since 2023. Not PowerPoint consulting - real implementations running 24/7.
Automatic Lead Qualification
AI asks questions via WhatsApp/Email, calculates score, sends only HOT leads to the team. Client saves 10-20 hours/week.
AI Support Chat
Answers 80% of repetitive questions instantly, 24/7. Escalates to human when something is complex. Client reduces support costs by 60%.
Automatic Data Analysis
AI reads campaign reports, identifies what's not working, recommends optimizations. Client makes decisions in minutes, not hours.
What we use (technically speaking):
How we work with clients
No corporate BS. No heavy processes. No unrealistic promises. This is what collaboration looks like:
Discovery call (30-45 minutes, free)
No sales pitch. Honest discussion: What's the problem? What have you tried? What's your budget? If it's not a good fit, we tell you directly and recommend someone else if we can.
→ At the end you know if it makes sense to collaborate or not
Analysis & Proposal (3-5 days)
We map your current processes. Identify exactly what we automate/optimize. Calculate realistic ROI. Make proposal with clear costs and honest timeline.
→ 10-15 page document with exact implementation plan + costs
Implementation (2-8 weeks, depends on complexity)
We build, test, refine. Weekly update call (15-20 min). Access to real-time progress (Trello/ClickUp). No surprises at the end - what we promised is what we deliver.
→ Functional system, tested, documented
Training & Handover (1 week)
We train your team to use the system. 2-3 hands-on sessions. Clear documentation. Support included for 30 days.
→ Your team knows how to operate everything independently
Support & Optimization (optional, monthly)
If you want, we stay for continuous optimizations: monitoring, adjustments, improvements. Monthly subscription or ad-hoc. You decide.
→ The system constantly improves based on real data
Honestly:
We don't work with everyone. If you're looking for a "cheap website done fast", we're not for you. If you want a serious system that solves real problems and you're willing to invest properly, let's talk.
The Team
Small, multidisciplinary team. Everyone directly involved in projects, zero middle management.
What it's like to work with us:
- → Direct communication (no account managers who don't understand the technical side)
- → Fast responses (you don't wait 3 days for an email)
- → Flexibility (if something doesn't work, we pivot quickly)
- → Honesty (if we make a mistake, we own it and fix it)
Who we've worked with
450+ projects in 10+ years. Various industries. From dental clinics to SaaS, from e-commerce to marketing agencies.
Clinics & Medical Offices
60+ projects
B2B Services & Consulting
90+ projects
E-commerce & Retail
100+ projects
Agencies & Freelancers
45+ projects
Construction & Real Estate
35+ projects
Education & Training
25+ projects
SaaS & Tech Startups
20+ projects
Others
75+ projects
Why "Baboon"?
Baboon = a type of monkey. The name comes from 2016, when the founders (young and naive) told themselves they wanted to be "playful and creative" in the industry. The name stuck, but we've grown.
Now we're less "playful" and more pragmatic. We don't do creative marketing for awards - we build systems that make money. The monkey logo stayed, but the approach has matured.
Ironically, monkeys are known for intelligence and adaptability. That's exactly what we do - we adapt quickly to new technologies (AI now) and find smart solutions to complex problems.
Gabriel Anuta, Baboon founder, at GoTech World 2024
Let's talk
If you have a serious business, a clear problem, and a realistic budget, let's see if we can collaborate. Initial 30-minute discussion, no obligations.
contact@baboon.ro
+40 (0)726.785.929
Henri Barbusse 87, Cluj-Napoca
We respond within 24 hours max. If it's urgent, call directly.