1. Context
About the Client
The world of Zurli needs no introduction. With over 18 years of existence, hundreds of shows, millions of online views, and countless stories of love between parents and children, Zurli is today the most beloved Romanian brand dedicated to the family. Created out of a mother's love for her child, the Zurli universe has grown and transformed into a cultural and educational phenomenon that brings excitement, joy, and learning through play to generations of parents and children in Romania and the diaspora.
2. Action
What did we do?
The Baboon Software team was chosen to contribute to this mission of love by creating a new digital experience for Zurli.ro.
We developed a unified platform that brings together the entire Zurli universe under one roof—from Zurli World, Zurli Store, and Zurli Foundation to sections dedicated to the brand's story and news.
The main goal was to build a warm, friendly, and intuitive website that conveys Zurli's emotion in every visual and functional detail, but also offers visitors clear navigation, whether they want to buy a product, discover the Zurli story, or join the Foundation's mission.
The design was conceived around the brand's vibrant visual identity, with playful accents and a modern architecture, adapted to all devices.
3. Result
The Outcome
+150%
Increase in quote requests
+120%
Local visibility boost
+80%
Average time spent on page
The new Zurli.ro website is more than just an online platform—it is a digital extension of the Zurli world. Since its launch, the website has provided a consistent and emotional experience for the public, facilitating interaction with the brand and strengthening the connection between the Zurli team and their huge community of parents and children.
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