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1. Context

About the client

ILUSTRE is a concept that offers their customers the best lighting solutions for both outdoor and indoor. It offers a wide variety of products so that every customer can find the right lighting fixture for their home online.

It is a brand that places great emphasis on the customer's need and helps them find the right lighting fixtures, while also offering advice. It offers premium products, quality products at affordable prices for everyone.

2. Action

What we did?

We have created an online store where you can find many products. The main challenge was to structure them in the most useful way so that the user experience is as pleasant as possible online. At this moment it is very simple to find and order products from www.ilustre.ro.

One of our goals was to provide well-structured information about these products, as the technical aspects are sometimes more difficult for users to understand. The color palette used gives dynamism and energy to the online store.

3. Result

The effects


Website traffic


Average cart value


Orders vs prev. year

By importing all manufacturers, the iLustre end customer has a much greater variety of purchase.

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